Pricing Breakdown · 7 min read
AI Secrets Challenge Price 2026 (Every Tier, Every Fee, No Fluff)
The base challenge is free. There are two paid layers above it — a $0-today VIP upgrade that rolls into $97/month after 14 days, and a premium Platinum tier revealed on Day 2. Here is every number, every recurring charge, and every gotcha.
Free to attend. One $0-today upgrade that converts to $97/month. One premium tier revealed on Day 2.
This page lays out every number, every recurring charge, and every "watch out for this" in the AI Secrets Challenge pricing structure. No marketing fluff. No hidden footnotes. The actual cost of every path through the funnel.
The three tiers at a glance
| Tier | What you pay today | What you keep paying | Decision point |
|---|---|---|---|
| Free | $0 | Nothing | At registration |
| VIP upgrade | $0 today (was $197) | $97/month after a 14-day MarketingSecrets.AI trial (cancel anytime) | At registration |
| Platinum | $2,997 | One-time payment, no recurring fee | Revealed live on Day 2 |
- All 5 live days
- One-Person Company framework
- 30/60/90 implementation plan
- Live Zoom access
- Encore replays
- Daily VIP pre-sessions
- Funnel Oracle + training vault
- 14-day MarketingSecrets.AI trial
- Full AI agent stack
- Implementation coaching
- Higher-tier operator community
- Payment plans available
Free tier — what it really costs
Zero. No card. No shipping fee. No "shipping and handling" workaround. The free tier is genuinely free. You register, you show up live, you take notes.
The only catch sits later. If you accept the VIP upgrade at registration, that is where the recurring layer enters. If you decline VIP, the challenge stays free top to bottom — no charges, no surprise bills, no follow-up subscription.
This is rare in 2026 launches. Most free-tier offers in this category are funnels with $7 tripwires hiding behind every button. This one is genuinely $0 if you want it to be.
VIP upgrade — the trial mechanics
The VIP upgrade itself is $0 today. The mechanics underneath it look like this:
- Selling Online — Lifetime Access: $67 (normally $100). One-to-many persuasion frameworks Russell credits for ClickFunnels passing $1 billion without sales reps.
- Scaling Online — Lifetime Access: $67 (normally $100). Funnel ecosystem and value-ladder rules used to scale ClickFunnels to nine figures.
- Bundle (both above): $97 (28% off buying separately) plus a mystery gift worth $47.
None are required. They are checkboxes during VIP checkout — skip them if you only want the upgrade.
- You tick the VIP box at registration. No charge.
- You get instant access to the VIP bonuses plus a 14-day trial of MarketingSecrets.AI Core.
- On day 15, your card is charged $97 for the next month of MarketingSecrets.AI.
- Billing recurs monthly. Cancel anytime from the dashboard.
Net cost if you cancel before day 14: $0. Net cost if you forget: $97 per month until you remember.
For a deeper look at whether the VIP stack earns its keep, see the VIP review.
Platinum — what the four-figure tier covers
Platinum is the premium tier and the price is now confirmed: $2,997 as a one-time payment. It is positioned as a "Special Event Price" on the live checkout page that opens on Day 2 of the challenge. The $2,997 is what you actually pay. The page also lists a stated value of over $41,000 across nine components, but the real decision is whether the implementation is worth the $2,997 you wire — not the marketing math.
What you get for that price:
- The full AI agent stack — sales, marketing, ops, customer success
- Implementation coaching post-challenge
- Access to a higher-tier operator community separate from the VIP Backstage Pass
- The complete training archive and bonus software
- Payment plans typically available (varies by promo)
The full Platinum walkthrough is on the Platinum review page — including a section on who it is actually for and the implementation math behind making it back.
Reserve your free seat
Free tier is genuinely free. Paid tiers are optional — you do not see Platinum until Day 2.
Get My Free Seat → 5 days · 90 min/day · no cardMarketingSecrets.AI — the ongoing cost most people forget
MarketingSecrets.AI is the AI tool ClickFunnels built to run the entire One-Person Company workflow. If you accept the VIP upgrade, you get a 14-day free trial. After that, it is $97 per month, billed monthly, cancel anytime.
Used seriously, $97 replaces a handful of tools you are probably already paying for — copy generation, funnel scaffolding, sales-call prep, ops automation. Used casually, it is $97 sitting on your card until you remember to cancel.
Decide on day 12 or 13 of the trial. Not day 30. Not day 60. The longer you wait past the trial window, the higher the chance the charge slips past you.
Refund and cancellation
| Tier | Cancel / refund mechanic |
|---|---|
| Free | Nothing to cancel. Unsubscribe from emails anytime. |
| VIP / MarketingSecrets.AI | Cancel from the MarketingSecrets.AI dashboard. One click. No charge if cancelled before day 15. |
| Platinum | Refund terms are presented at checkout. Read them carefully — terms vary by promotion. |
Which tier should you actually buy?
Three rules that have held up across every cohort I have reviewed:
- Everyone should take the free tier. There is no downside.
- Most should take VIP. The replays alone earn it. Set a day-12 reminder.
- Some should take Platinum — specifically operators with existing offers, paid traffic, and the bandwidth to implement during the next 30 days. Everyone else: build first, buy later.
Lock in your seat
Pricing is straightforward. The hardest part of the funnel is showing up live.
Reserve My Free Seat → Registration takes 30 seconds. No card.FAQ
How much does the AI Secrets Challenge cost?
The base 5-day challenge is $0. VIP is $0 today plus a $97 per month MarketingSecrets.AI subscription after the 14-day trial. Platinum is a premium four-figure tier revealed live on Day 2.
Is there a hidden fee in the free challenge?
No. The free tier has no card requirement. The only auto-charge is the MarketingSecrets.AI trial — and only if you accepted the VIP upgrade.
What does MarketingSecrets.AI cost after the trial?
$97 per month, billed monthly. Cancel anytime from the dashboard.
Can I get a refund on Platinum?
Refund terms are presented at checkout. They have shifted between promotions in the past — read the terms on the actual checkout page before you click buy.
Are there any taxes or extra fees at checkout?
Standard sales tax may apply at checkout depending on your location. Otherwise the prices listed are what you pay.
Can I upgrade to Platinum later if I skip it on Day 2?
Fast-action bonuses are typically only available during the live Day 2 window. Platinum itself may be available later at a higher price or with fewer bonuses. The cleanest play is to decide live on Day 2 with full information.
