Pricing Breakdown · 7 min read
How Much Does the AI Secrets Challenge Cost? Now $0 for a 14-Day Trial
How much does the AI Secrets Challenge cost?
The AI Secrets Challenge cost $0 to attend, but no new cohort is announced. What you can buy today is the software it ran on: MarketingSecrets.AI Core, free for 14 days, then $97/month. Checkout takes a card and charges $0 today. The $2,997 Platinum offer was sold only during the live week.
Related: our 14-day trial review · how to cancel before day 15 · what Platinum included · our five-day review
The challenge itself was free. The cost that still matters is the MarketingSecrets.AI trial: $0 for 14 days, then $97/month until you cancel. Here is every number, every recurring charge and every gotcha, for the trial today and for the challenge tiers that closed.
Today: $0 for a 14-day trial, then $97/month. The free challenge and the $2,997 Platinum tier closed with the cohort.
This page lists the price of every path, past and present. The trial is the only one you can start today.
The three tiers, and which one is still open
- All 5 live days
- Full 5-day AI framework (Days 1–5)
- 30/60/90 implementation plan
- Live Zoom access
- Chief of Staff agent
- Influencer Secrets software
- Funnel Oracle + training vault
- 1,800+ trainings + Backstage Pass
- Full AI agent stack
- Implementation coaching
- Higher-tier operator community
- Payment plans available
Free tier: what it cost
Zero. No card, no shipping fee. You registered, showed up live and took notes. The free tier closed with the August 10-14 cohort, and no new dates are announced.
The recurring layer came from the VIP upgrade, which attached the 14-day MarketingSecrets.AI trial. That same trial now has its own checkout, so you can start it without waiting for a cohort.
The 14-day trial: how billing works
The trial costs $0 today. Here is how it bills:
- You start the trial at checkout. You enter a card and pay $0.
- You get 14 days of MarketingSecrets.AI Core: the Chief of Staff agent, Funnel Oracle, Influencer Secrets, 1,800+ trainings and the Backstage Pass.
- On day 15, your card is charged $97 for the next month of MarketingSecrets.AI.
- Billing recurs monthly. Cancel any time in the Billing tab.
Net cost if you cancel before day 14: $0. Net cost if you forget: $97 per month until you remember.
For what the software did for us in 14 days, see the trial review. For the old VIP bonus stack, see the VIP review.
Platinum: what the $2,997 tier covered
Platinum was sold only during the live week. It was pitched on Day 2 with fast-action bonuses, then re-offered through Day 5. On the cohort we attended the price was one payment of $2,997, walked down from a $10,000 anchor. See the Platinum review for what was inside.
What buyers got for that price:
- The full AI agent stack and done-for-you implementation playbooks
- Implementation coaching post-challenge
- Access to a higher-tier operator community separate from the VIP Backstage Pass
- The complete training archive and bonus software
- Payment plans typically available (varies by promo)
Start the free 14-day trial
$0 today. $97/month from day 15 unless you cancel in the Billing tab.
Start My Free 14-Day Trial → 14 days free · card at checkout · cancel any timeMarketingSecrets.AI: the cost that continues
MarketingSecrets.AI is the AI workspace Russell Brunson and Todd Dickerson built to run a marketing operation from one login. The first 14 days are free. After that it is $97 per month, billed monthly, cancel any time. Founder access is $1,997 lifetime entry plus $97/month per seat, per the official pricing page on September 2, 2026.
Used seriously, $97 replaces tools you probably pay for already: copy generation, funnel drafts, sales-call prep. Used casually, it is $97 on your card until you remember to cancel.
Decide on day 12. The longer you wait past the trial, the higher the chance the charge slips past you.
Refund and cancellation
| Tier | Cancel / refund mechanic |
|---|---|
| Free challenge seat | Closed. Nothing to cancel. Unsubscribe from emails any time. |
| 14-day trial / MarketingSecrets.AI | Cancel in the Billing tab, or email support@marketingsecrets.com. No charge if you cancel before day 15. |
| Platinum | Refund terms are presented at checkout and vary by promotion. Full breakdown on the refund policy page. |
What you should do now
Three rules, now that the challenge is closed:
- If you have an offer, start the trial. It costs $0 if you cancel by day 14.
- Keep it only if you used the agents on real work in the first 12 days. We did, and we kept it.
- Ignore Platinum until a new cohort opens. It was only sold during the live week.
Try it on real work for 14 days
The price is simple. The hard part is using the software enough in 14 days to judge it.
Start My Free 14-Day Trial → Card at checkout. $0 today.FAQ
How much does the AI Secrets Challenge cost?
The 5-day challenge was free, and no new cohort is announced. Today you can start the MarketingSecrets.AI trial: $0 for 14 days, then $97 per month. Platinum was one payment of $2,997, sold only in the live week.
Is there a hidden fee in the free trial?
No. The only charge is the $97 per month plan, and it starts on day 15. Cancel before then and you pay nothing.
What does MarketingSecrets.AI cost after the trial?
$97 per month, billed monthly through ClickFunnels. Cancel any time in the Billing tab.
Can I get a refund on Platinum?
Refund terms are presented at checkout. They have shifted between promotions in the past — read the terms on the actual checkout page before you click buy.
Are there any taxes or extra fees at checkout?
Standard sales tax may apply at checkout depending on your location. Otherwise the prices listed are what you pay.
Can I still buy Platinum?
Not right now. Platinum was sold only during the live challenge week, with fast-action bonuses on Day 2. If a new cohort opens, we will update this page.