Affiliate Guide · 7 min read

Promote the AI Secrets Challenge (The Affiliate Opportunity, Explained)

By the Editorial Team Updated July 13, 2026 For creators & affiliates

If you have an audience of founders, marketers, or side-hustlers, the AI Secrets Challenge is one of the easier offers to promote honestly: the front-end is free, the event does the selling, and your referral cookie survives long enough to catch the next cohort.

The Short Version

A free-to-register live challenge with a recurring subscription and a high-ticket tier behind it — and a 90-day cookie doing the patience for you.

You send people to a free event. Russell Brunson's team runs a 5-day challenge that converts attendees to a $97/month software subscription and a premium Platinum tier. As the referring affiliate, you are credited on what your referrals buy — including on later cohorts, thanks to the 90-day tracking window.

Why this offer is unusually promotable

Most affiliate offers ask your audience to pay on the first click. This one doesn't. The AI Secrets Challenge front-end is a free 5-day live event — no card required — which means your recommendation costs your audience nothing and reads as a genuine tip rather than a pitch.

Behind the free seat sit two monetization layers your referral is tracked on:

The event itself does the selling. Your job is only to get people to register for a free seat — the easiest conversion in affiliate marketing.

What your traffic actually experiences

Worth knowing before you attach your name to it — here's the flow your referrals go through:

  1. They register free (optionally taking the VIP upgrade with its 14-day trial).
  2. They attend five ~90-minute live sessions across a challenge week.
  3. On Day 2, the Platinum tier is presented with fast-action bonuses.
  4. After the challenge, VIP attendees who keep MarketingSecrets.AI convert to $97/month.

We have reviewed the whole funnel on this site — the full challenge review, the Platinum tier, and the complete pricing breakdown. Send skeptical audience members there; honest pre-framing raises show-up rates.

The full campaign library — 10 funnels, one account

The affiliate account isn't limited to the challenge. The same campaign library includes ten promotable funnels, all tracked to the same account and cookie:

FunnelFront-end
AI Secrets ChallengeFree 5-day live challenge
Influencer SecretsCourse funnel
Perfect Webinar SecretsLow-ticket training
FunnelologyCourse funnel
Affiliate BootcampTraining funnel
Selling OnlineEvent funnel
DotCom SecretsFree-plus-shipping book
Expert SecretsFree-plus-shipping book
30 DaysBook funnel

Practical implication: one piece of content about any of these titles feeds the same 90-day cookie. A reader who grabs a $10 book today and joins the challenge next month still credits you.

The second-tier override

The program is two-tier. Affiliates who join the program through your link are attached to your account, and you earn an override on the sales they generate — on top of your own direct commissions.

If your audience includes other creators, agency owners, or affiliate marketers, this quietly becomes the most valuable part of the program: recruit one serious promoter and their production pays you an override indefinitely, at zero additional traffic cost to you.

Step 1: get inside the funnel yourself

Register for the free challenge — you'll promote it better having seen it, and your affiliate account activates from the same Customer Center.

Register Free → 5 days · 90 min/day · no card required

How to become an affiliate — step by step

  1. Register for the AI Secrets Challenge (free seat is fine) so you have a Prime Mover customer account.
  2. Log in to your Customer Center at primemover.com — the same login you use for challenge materials.
  3. Open the Affiliate Center from the dashboard and complete the activation steps (profile plus payout setup — payouts run through Tipalti).
  4. Grab your links from the Campaigns tab. Every funnel in the library has its own tracked URL under your account.
  5. Attend the challenge you're promoting. The affiliates who convert best are the ones who can describe Day 2 from experience.

A simple promotion playbook

The rules — read before you run traffic

Ready to start?

Register free, activate the Affiliate Center from your dashboard, and grab your links.

Register For The Challenge → Your affiliate account activates from the same login.

FAQ

Does it cost anything to become an affiliate?

No. Register for the free challenge, then activate the Affiliate Center inside your Customer Center dashboard. Payout setup runs through Tipalti.

What is the cookie window?

Referrals are tracked on a 90-day cookie. A click today can still credit you when a later cohort opens for registration.

What products pay recurring commissions?

MarketingSecrets.AI is the recurring product — a $97/month subscription that starts from the VIP trial. Subscription commissions continue while your referral stays subscribed.

Can I run paid ads to my affiliate link?

Check the affiliate terms in your dashboard first. Restrictions on bidding brand names (e.g. "Russell Brunson", "AI Secrets Challenge") are standard across this industry, and violating them typically forfeits commissions.

How does the second tier work?

Affiliates who join the program through your link are attached to your account, and you earn an override on their sales — in addition to your own direct commissions.

Do I need to have attended the challenge to promote it?

No, but you should. The free seat costs nothing, and affiliates who have been through the five days promote it far more convincingly.

Reviews & Verdicts

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