Affiliate Guide · 7 min read
Promote the AI Secrets Challenge (The Affiliate Opportunity, Explained)
If you have an audience of founders, marketers, or side-hustlers, the AI Secrets Challenge is one of the easier offers to promote honestly: the front-end is free, the event does the selling, and your referral cookie survives long enough to catch the next cohort.
A free-to-register live challenge with a recurring subscription and a high-ticket tier behind it — and a 90-day cookie doing the patience for you.
You send people to a free event. Russell Brunson's team runs a 5-day challenge that converts attendees to a $97/month software subscription and a premium Platinum tier. As the referring affiliate, you are credited on what your referrals buy — including on later cohorts, thanks to the 90-day tracking window.
Why this offer is unusually promotable
Most affiliate offers ask your audience to pay on the first click. This one doesn't. The AI Secrets Challenge front-end is a free 5-day live event — no card required — which means your recommendation costs your audience nothing and reads as a genuine tip rather than a pitch.
Behind the free seat sit two monetization layers your referral is tracked on:
- MarketingSecrets.AI — the $97/month AI software subscription that starts as a 14-day trial when attendees take the VIP upgrade. Subscription commissions recur as long as the subscriber stays.
- Platinum — the premium four-figure implementation tier pitched live during the challenge. One Platinum sale is worth more than a year of a typical subscription referral.
The event itself does the selling. Your job is only to get people to register for a free seat — the easiest conversion in affiliate marketing.
What your traffic actually experiences
Worth knowing before you attach your name to it — here's the flow your referrals go through:
- They register free (optionally taking the VIP upgrade with its 14-day trial).
- They attend five ~90-minute live sessions across a challenge week.
- On Day 2, the Platinum tier is presented with fast-action bonuses.
- After the challenge, VIP attendees who keep MarketingSecrets.AI convert to $97/month.
We have reviewed the whole funnel on this site — the full challenge review, the Platinum tier, and the complete pricing breakdown. Send skeptical audience members there; honest pre-framing raises show-up rates.
The full campaign library — 10 funnels, one account
The affiliate account isn't limited to the challenge. The same campaign library includes ten promotable funnels, all tracked to the same account and cookie:
| Funnel | Front-end |
|---|---|
| AI Secrets Challenge | Free 5-day live challenge |
| Influencer Secrets | Course funnel |
| Perfect Webinar Secrets | Low-ticket training |
| Funnelology | Course funnel |
| Affiliate Bootcamp | Training funnel |
| Selling Online | Event funnel |
| DotCom Secrets | Free-plus-shipping book |
| Expert Secrets | Free-plus-shipping book |
| 30 Days | Book funnel |
Practical implication: one piece of content about any of these titles feeds the same 90-day cookie. A reader who grabs a $10 book today and joins the challenge next month still credits you.
The second-tier override
The program is two-tier. Affiliates who join the program through your link are attached to your account, and you earn an override on the sales they generate — on top of your own direct commissions.
If your audience includes other creators, agency owners, or affiliate marketers, this quietly becomes the most valuable part of the program: recruit one serious promoter and their production pays you an override indefinitely, at zero additional traffic cost to you.
Step 1: get inside the funnel yourself
Register for the free challenge — you'll promote it better having seen it, and your affiliate account activates from the same Customer Center.
Register Free → 5 days · 90 min/day · no card requiredHow to become an affiliate — step by step
- Register for the AI Secrets Challenge (free seat is fine) so you have a Prime Mover customer account.
- Log in to your Customer Center at primemover.com — the same login you use for challenge materials.
- Open the Affiliate Center from the dashboard and complete the activation steps (profile plus payout setup — payouts run through Tipalti).
- Grab your links from the Campaigns tab. Every funnel in the library has its own tracked URL under your account.
- Attend the challenge you're promoting. The affiliates who convert best are the ones who can describe Day 2 from experience.
A simple promotion playbook
- Time your pushes to cohorts. The challenge runs live roughly monthly. Registration interest — and buying — clusters in the 1–2 weeks before each cohort starts. An evergreen mention trickles; a "doors are open, next one starts soon" push converts.
- Lead with the free seat, disclose the rest. "It's free to attend; there's a software trial and a big-ticket upgrade they'll pitch you" is both honest and effective — pre-framed attendees stick around.
- Review content beats banner links. Written breakdowns of the challenge, pricing, and the Platinum decision answer the questions buyers actually search for. (That's this site's entire model.)
- Use the book funnels for cold audiences. DotCom Secrets or Expert Secrets is an easier first click for an audience that's never heard of the challenge — and the cookie carries them forward.
The rules — read before you run traffic
- Read the affiliate terms in your dashboard before promoting — especially if you plan to run paid ads. Brand-name bidding restrictions are standard in this space, and violations forfeit commissions.
- Disclose your affiliate relationship wherever you post links. It's required (FTC and platform rules) and it builds more trust than it costs.
- Don't overpromise income. Promote the education and the event experience, not hypothetical earnings — income claims are the fastest way to lose an affiliate account.
Ready to start?
Register free, activate the Affiliate Center from your dashboard, and grab your links.
Register For The Challenge → Your affiliate account activates from the same login.FAQ
Does it cost anything to become an affiliate?
No. Register for the free challenge, then activate the Affiliate Center inside your Customer Center dashboard. Payout setup runs through Tipalti.
What is the cookie window?
Referrals are tracked on a 90-day cookie. A click today can still credit you when a later cohort opens for registration.
What products pay recurring commissions?
MarketingSecrets.AI is the recurring product — a $97/month subscription that starts from the VIP trial. Subscription commissions continue while your referral stays subscribed.
Can I run paid ads to my affiliate link?
Check the affiliate terms in your dashboard first. Restrictions on bidding brand names (e.g. "Russell Brunson", "AI Secrets Challenge") are standard across this industry, and violating them typically forfeits commissions.
How does the second tier work?
Affiliates who join the program through your link are attached to your account, and you earn an override on their sales — in addition to your own direct commissions.
Do I need to have attended the challenge to promote it?
No, but you should. The free seat costs nothing, and affiliates who have been through the five days promote it far more convincingly.